Final Presentation
Tuesday 25 August 2009
Thesis Neuromarketing a Contribution to New Product Launcing - Merel van der Sar (pdf)
Final presentation (Vimeo)
Final presentation pps (pps, 6 mb)
Appendices
Appendix 01 - Nine block conversation planner (pdf)
Appendix 02 - Questionnaire market research (pdf)
Appendix 03 - Market research results (pdf)
Appendix 04 - Poken Flyer (jpg)
Deliverables
Poken flyer (jpg)
Tiki poken design (jpg)
Design Poken map (jpg)
Demo prototype poken map (vimeo)
Launch model (pdf)
Neurobuzz checklist (pdf)
Greenlight Presentation & Deliverables
Thursday 25 June 2009
Concept Thesis (pdf)
Greenlight presentation (no longer available)
Presentation (pps)
My weblog: http://merelvandersar.nl/blog
Any questions or remarks? Please e-mail me; merelvandersar@gmail.com